Hershey’s is launching a line of chocolate spreads, after noticing the sales of rival Ferrero’s Nutella spread have tripled in the U.S to more than $240 million a year.
The Hershey spreads show a remarkable similarity with the famous Nutella jars: short, transparent jars with wide tops and white plastic covers. One of the flavors is even a chocolate and hazelnut mix.
Hershey will air a series of national TV ads to… spread the word.
DOES YOUR TRADEMARK NEED ATTENTION?
Would you like more information about protecting your trademark?