It seemed like a great idea: a shoe specially created for St. Patrick’s Day. Nike designed new shoes for the Irish holiday and called them: The Nike SB Black and Tan Quickstrike.
But as always, it is important to conduct a search in order to see if a trademark is available. Part of such a search should also be a check to see whether the proposed name has any negative connotation of different meaning you don’t know about.
If Nike had conducted such a search, they would have found out that the name The Nike SB Black and Tan Quickstrike were derived from a British paramilitary group that was active in the 1920s. During the Irish revolution militia massacred the innocent civilians off.
The launch directly caused major controversy among various Irish groups. “It would be like an American shoe named after Al-Qaeda”.
Nike immediately apologized for the immense mistake and emphasized that it was, of course, not intentional, and that they regret if the action caused hurt to people. The shoe has been renamed.