We all know Nokia, Apple, Blackberry and adidas, Nike. But what’s the secret behind our world’s superbrands? Why do we recognize them, trust them, love them and even idolize them? And how do they get us to buy all their stuff all? BBC’s Alex Riley explores the world of the superbrands. A very interesting glance in the marketing efforts and brand strategies. Amazing how 7 year old kids know so much about the differences between a Nokia and a Blackberry.
If you’re in the UK, see the documentary here. For everyone else, click here.