Superhero trademarks

The Red Bull brand is into extreme sports. This inspired New York-based Art Director Diego Fonseca to get creative.

The “Red Bull Superheroes Project” depicts a playful union between the Austrian energy drink and the Justice League universe. It was inspired by the uniforms of Fonseca’s favourite superheroes from various ages of the comic books.

Can Fonseca just use the Red Bull trademark? Two possible answers:

  1. No. This is unauthorised use of a trademark. Cease that man!
  2. Yes. This is art! So, give it up for freedom of speech.

Whatever the answer maybe, the result is very, very cool!

Erwin Hauër

“Hope is not a strategy.”

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