Sweet Reese’s (2)

Reese's - Toffee CrispThe Hershey Company has resolved a legal battle with an importer of foreign candy, after accusing them of copying their most famous products.

Last week LBB Imports LLC signed an agreement with The Hershey Company to discontinue importing the products that have been infringing Hershey’s trademarks, says Jeff Beckman, a Hershey Company spokesman.

It seemed a quite clear cut case, as the candy that LBB imported was very similar: the packaging and labeling was almost identical, including color schemes and fonts. All with the intention to mimic the brands Reese’s, York, Malteser, Cadbury, Kit Kat and Rolo.

“It is important for Hershey to protect its trademark rights and to prevent consumers from being confused or misled when they see a product name or product package that is confusingly similar to a Hershey name or trade dress,” Beckman said. “Our iconic brands are among our company’s most important assets.”

We guess it is time to make good on the bet we made: Hershey has won the case, so we’ll voluntarily eat 10 Reese’s bars! (see our bet here)

Erwin Hauër

“Hope is not a strategy.”

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