Te-Si-La (2)

tesla-model-sTesla Motors, the electric carmaker, finally resolved the trademark dispute that threatened their plans to sell electric vehicles in China, the world’s largest car market. As we posted earlier, Chinese business man Zhan Baoshen registered “Te Si La” in 2006, and is refusing to give the trademark up.

Now Tesla Motors reached an agreement  with Zhan Baoshen to settle their dispute “completely and amicably”. Zhan also will transfer website names he had registered on the mainland including tesla.cn and teslamotors.cn to the carmaker, Tesla said.

“Mr Zhan has agreed to have the Chinese authorities complete the process of cancelling the Tesla trademarks that he had registered or applied for, at no cost to Tesla,” the company said. “Collectively, these actions remove any doubt with respect to Tesla’s undisputed rights to its trademarks in China.” A Tesla spokeswoman declined to discuss the terms related to the domain-name deal, but it is highly likely that Tesla paid a lot of money for this.

Erwin Hauër

“Hope is not a strategy.”

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