Earlier this week we’ve seen what the worst thing is that can happen to a trademark. But what’s the best thing that can happen to a trademark?
You would say that the trademark becomes itself. When the trademark is affected by its own product.
This inspired Italian graphic designed Marco Schemer. He designed a series of famous logo’s that are affected by its own product.
- Absolut
- Absolut-ely drunk
- Gilette
- Gillette cut itself
- Red Bull
- After drinking too much Red Bull
- Braun
- Braun shaved its head
- Durex
- Durex fully protected
- Zippo
- Zippo burned itself
- Nestlé
- Too much chocolate, gives you pimples
- McDonald’s
- McDonald’s only eating its own food
- Nutella
- Eating a whole jar of Nutella at once, makes you wanna go to the toilet
- Starbucks
- Starbucks drinking too much coffee
Images: © Marco Schemer
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