Earlier this week we’ve seen what the worst thing is that can happen to a trademark. But what’s the best thing that can happen to a trademark?
You would say that the trademark becomes itself. When the trademark is affected by its own product.
This inspired Italian graphic designed Marco Schemer. He designed a series of famous logo’s that are affected by its own product.
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- Absolut
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- Absolut-ely drunk
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- Gilette
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- Gillette cut itself
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- Red Bull
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- After drinking too much Red Bull
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- Braun
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- Braun shaved its head
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- Durex
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- Durex fully protected
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- Zippo
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- Zippo burned itself
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- Nestlé
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- Too much chocolate, gives you pimples
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- McDonald’s
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- McDonald’s only eating its own food
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- Nutella
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- Eating a whole jar of Nutella at once, makes you wanna go to the toilet
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- Starbucks
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- Starbucks drinking too much coffee
Images: © Marco Schemer
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