A cease and desist procedure is normally a very serious business. Until you meet a counterparty with humor.
The story: Starbucks was going after Exit 6 Pub & Brewery, a small pub. The pub was serving a beer named FRAPPICCINO, which constitutes a trademark infringement, according to Starbucks. Starbucks owns the trademark FRAPPUCCINO.
Jeff Britton, owner of Exit 6, immediately complies with all of Starbucks’ demands, but has an amazing way of sarcastically responding to the cease and desist letter. Britton – referring to the coffee giant as “Mr. Bucks” – even paid USD 6,00 in damages, being the profit of the three beers he actually sold.
In his letter Britton repeatedly refers to the beer as the “F Word”, to “avoid risk of further lawsuits”.
But Britton is not done: “We also promise to stop production of our ‘Starbuck-McDonalds-Coca Cola-Marlboro Honey Lager’ for fear of further repercussions”.
And to end things: “We realize Mr Bucks probably paid the attorney more than Exit 6 made last year.” “We just want to help a business like Starbucks. Us small business owners need to stick together.”