The Real Kylie

The Real KylieKylie Minogue has won the legal battle against Kylie Jenner to trademark the name ‘Kylie’.

Australian singer Kylie Minogue and reality tv-star Kylie Jenner – you know, Kim Kardashian’s sister – have reportedly settled the feud over the trademark of the name ‘Kylie.’

The trademark battle began back in 2014 when Jenner filed a trademark application for the name Kylie for “advertising services” and “endorsement services.”

Minogue filed a formal opposition, stating that Jenner’s trademark application would “confuse audiences and dilute Minogue’s brand.” Minogue’s attorneys added that she was an “internationally renowned performing artist, humanitarian, and breast cancer activist” while Jenner was a “secondary reality television personality” who had garnered negative attention for her “photographic exhibitionism and controversial posts” on social media. Touché.

Minogue withdrew her opposition on January 19, allowing Jenner’s application to proceed. Jenner is still hoping to use the brand name “Kylie” for her already existing fashion and beauty line, and is already planning an appeal.

For now Kylie Minogue is the real Kylie.

Erwin Hauër

“Hope is not a strategy.”

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