Stephen Hawking was, no doubt, one of the greatest minds in our century. His ideas will provide inspiration for many years to come.
In order to protect his name, the acting executors of the Estate of Professor Stephen Hawking applied for an European trademark. Logically, they applied for the wordmark STEPHEN HAWKING. But also a remarkable trademark was filed: his voice as a soundmark. The soundmark concerns one of the many speeches and end with “Be Curious”. Well, we will be curious whether this soundbite will be regarded as a distinctive trademark. And whether this trademark can object the use of the same quote for charities. A rather interesting application!
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“Trademark protection gives freedom to do business.”