You can call it an American tradition: girl scouts from Girl Scouts of the USA raise money by selling Girl Scouts cookies. They have been doing this since 1917. And with good results: they are selling more than 200 million boxes of cookies a year!
One of the cookies is called Thin Mints. But now Thin Mint is also the name of a new e-cigarette. Girl Scouts is in rage and has sent a cease and desist letter sent to the producer. Girl Scouts is of the opinion that the producer should be ashamed to sell such cigarettes to youth. And using their trademark, that is a totally no-go.
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“Trademark protection gives freedom to do business.”