The new iPhone 7 has been introduced and will be available soon. But the new Apple campaign slogan translates to something quite nasty in Cantonese.
Apple’s ‘This is 7’ slogan for its new iPhone 7 has a rather unfortunate translation in Hong Kong. Smartphone users have been mocking the technology firm’s latest marketing line because it sounds just like ‘This is penis’ in Cantonese.
The Cantonese language uses subtly different tones to differentiate between words. The number ‘seven’ is a common euphemism of a Cantonese profanity word referring to penis, which only differs slightly in the tone.
Earlier this year, Korean technology firm Samsung faced similar mockery in Hong Kong following the launch of its Galaxy Note 7.
Source: Daily Mail
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