Time for a trademark

Yesterday, the Dutch welcomed a new King: Willem Alexander and his Queen Maxima. A great and festive day the Dutch will remember forever. News events like this, and larger events are often anchored in our brains. Images that are never forgotten.

Time Magazine, often referred to as TIME, is an American weekly news magazine published. Time has the world’s largest circulation for a weekly news magazine, and has a readership of 25 million. Some of its covers are famous, if not iconic. The person(s) on it, but also the red-lettered name TIME and the red frame give the magazine a trademark look.

Literally. Did you know that the cover has been trademarked by Time Incorporated for as long as 1965? A famous trademark. Almost just as famous as the yellow frame of National Geographic.

What is it with colored frames on magazines?

Erwin Hauër

“Hope is not a strategy.”

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