“Me too” or “#MeToo” spread virally as a two-word hashtag used on social media in October 2017 to denounce sexual assault and harassment, in the wake of sexual misconduct allegations against Harvey Weinstein.
Now, in the midst of the whole discussion, we are seeing trademark applications for #metoo popping up everywhere. Trademarks that cover clothing, jewellery, but also cosmetics and fragrances.
When the world is on fire, trademark applications are never far behind.
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