A strong brand makes a lot of money. With a strong brand you sell more products or services, and, in some cases, you get money out of merchandising. A good example is Disney, think of the the dozens of Cars-products, of course very lucrative for Disney.
Another example is the U.S. Air Force, a trademark of the American Air Force. The Air Force provides a large number of licenses to small and large companies for many products. The Air Force earns a nice pocket money (over $ 350,000). A kind of bonus, because the Air Force uses this money for moral and leisure activities for the staff and their families. How nice!
DOES YOUR TRADEMARK NEED ATTENTION?
Would you like more information about protecting your trademark?