One of the sources of new trademarks is today’s news. Especially when one of the presidents is quite creative with words and create words like COVFEFE (see our earlier post). Well, meanwhile COVFEFE has been claimed multiple times already as a trademark in for example the UK, Switzerland and Sweden for amongst others drinks and clothing. In the US we see many applications of COVFEFE.
The name Brexit was also a source for new trademarks, but unfortunately for these applications, EUIPO was not very font of this word. So, applications for drinks, cigarettes and paperwork were all rejected by EUIPO. The reason is that these trademark are not seen as a trademark (according to EUIPO). Moreover, they are contrary to public policy. So is Brexit, we would say.
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“Trademark protection gives freedom to do business.”