Car-Freshner is the company behind the air fresheners in cars in the form of a tree. Everybody recognized these products because of the tree form. So, as you can imagine, Car-Freshner is rather keen on its trademarks of the tree.
Air Fresheners Inc. has experienced that. This company also sells deodorants for cars in every form you could imagine: musical notes, animals etc.. But not in the form of a tree anymore. The New York court ordered this company to immediately cease the use of this product after a complaint of Car-Freshner. Moreover, this company has to pay damages of $100.000,00! Plus penalties in the event they sell a copy in the future. A glorious victory for Car-Freshner!
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“Trademark protection gives freedom to do business.”