True Spirit

As IP attorneys our brains are a bit deformed. Visiting a local drug store  we saw this at the checkout. Necklaces and earrings by the name Trendbeads, under the brand name True Spirit.

Although not confused, we immediately associated True Spirit with the famous brand ESPRIT. It seems to us like a case of a ‘brand-look-a-like’.

Maybe it’s just us. Maybe IP attorneys see a possible infringement case in almost anything. Maybe it’s just because it’s Friday.

Anyway, MarkMatters.com keep looking out for you for funny, remarkable and amazing trademark cases. That’s the true spirit.

Have a nice weekend!

Erwin Hauër

“Hope is not a strategy.”

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