For everybody who wants to drink beer (of course Heineken) but can’t: now there is the Weineken-pill.
A nice example of brand variation. We are not very keen on brand variations as it has some diluted effects on the mark itself. In our view a brand variation has only a positive effect for very strong trademarks, a trademark like Heineken.
Watch the movie:
[youtube]rwfbvAyTau4[/youtube]