Where did that name come from?

You probably know that adidas is the combination of the founders first (Adi) and last (Dassler) name. And that Coca-Cola was named after the ingredients: coca leaves and kola nuts.

But did you know that the name Amazon.com was chosen because it began with the letter “a”? Founder Jeff Bezos hoped this was the name would appear early in the alphabet.

And that Nokia stated in a Fininsh city called… yes, Nokia. Vodafone stands for: ‘voice, data, telephone’.

Finally, Starbucks was named after a character in the novel Moby-Dick: Starbuck. That explains the mermaid in the logo of the world wide coffee company.

You can see more, very interesting examples here.

Erwin Hauër

“Hope is not a strategy.”

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