The word ‘master’ is the center of a trademark battle between credit card company MasterCard and the New Zealand “2017 World Masters Games”.
MasterCard International challenged the colour and words of the 2017 World Masters Games, allegedly the world’s largest multi-sport event with 25,000 athletes from 100 countries, participating in 28 sports and 45 disciplines. The World Masters Games are recognised by the International Olympic Committee.
MasterCard argued the event’s name and logo was “likely to deceive or cause confusion” and was too similar to the credit card company’s name and logo. World Masters Games, obviously, disagreed.
However, MasterCard has failed to prove the sports event copied part of its logo. The New Zealand Intellectual Property Office ruled that MasterCard had no grounds to oppose and allowed the registration of 2017 World Master Games’ logo. The Office stated that the World Masters Games logo was “visually, aurally and conceptually dissimilar to the MasterCard word marks”.
You don’t have to be a master to spot the differences.
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