Why the air?

Airbnb - Airdnd 01Originality is great. But it is difficult. To come up with a new concept and new brand is hard work. Really hard work. So copying sometimes seems the easy way out.

Markmatters stumbled upon this new website. A website with an original concept: drinking and dining in the living room of an amateur chef. Cool! But then the name: Airdnd, which stands for ‘Air Drink and Dine’.

So why the ‘air’? That seems uncalled for, merely a blatant attempt to ride the coat tails of the very well-known brand Airbnb.

Let’s see what the accommodation rental giant will do about this.

Airbnb - Airdnd 02

Erwin Hauër

“Hope is not a strategy.”

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