Win for Winfrey

Oprah_WinfreyOprah Winfrey has won a trademark battle over her use of the phrase “Own Your Power”.

The lawsuit was filed by Simone Kelly-Brown, an entrepreneur and motivational speaker. She claimed to have trademarked the phrase in 2008, for her company Own Your Power Communications Inc.

However, a U.S. District Court in Manhattan ruled that Oprah, her company Harpo Productions Inc. and her publisher Hearst Corp. demonstrated that the phrase “lacks the requisite distinctiveness” to deserve trademark protection. The court noted that Kelly-Brown did not show that Winfrey’s use of the phrase would not likely confuse consumers.

Winfrey was faced with the lawsuit in 2011, after using the phrase on the cover of “O”, The Oprah Magazine, at a magazine-related event, TV shows and on social media accounts.

A Win for Winfrey.

Erwin Hauër

“Hope is not a strategy.”

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