Last week we saw that the FIFA World Cup has registered the World Cup as three-dimensional mark. The other trademarks of the FIFA are also well protected. This protection is no unnecessary luxury as a recent communication from FIFA states that the abuse and infringements of its trademarks for the upcoming World Championship in Brazil has increased since 2010 in South Africa.
In the past 6 months the FIFA objected against infringements of approximately 100 companies. Often a phone call and an explanation was sufficient. In some cases further legal action was necessary.
Many companies want to free ride with this major and appealing event. The common reaction of a company is that the FIFA acts too aggressively. But if you know that the FIFA gets its income for this World Championship (about 1.4 billion dollars) from sponsorships FIFA obviously will well protect its interests.
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“Trademark protection gives freedom to do business.”