World Cup 2014 Ambush (1)

Lufthansa - Fanhansa WK 2014 01Just eleven more days to the World Cup 2014 in Brazil. Nations unite in support of their national team. A time to shine. A time to show the world what team is the best. And a time to ambush.

As always the non-official sponsors are trying to get their minutes of fame during the worldwide broadcasted event, where advertisements, other than those from the official sponsors, are strictly forbidden.

This, however, never means companies won’t try to reap the benefits of the immensely popular World Cup.

Lufthansa is not the official sponsor of the World Cup. Emirates Airlines is. However, they have dressed up a large number of their aircrafts to show that they are fans. Illegitimate ambush marketing? Probably not. Smart? It sure is.

Have you noticed any clever ambush marketing attempts during the World Cup? Let us know!

Erwin Hauër

“Hope is not a strategy.”

LEARN MORE ABOUT ERWIN

DOES YOUR TRADEMARK NEED ATTENTION?

Would you like more information about protecting your trademark?

+31 294 490 900
CONTACT US