A new edition in our World Cup ambush month, and a very nice one: Volkswagen.
In the United States Volkswagen launched a campaign on ESPN. ESPN broadcasts the live matches of the World Cup tournament. When a team scores, a short movie is played. In this movie a Volkwagen GTI is shown in the colors of the scoring team. Above the car you can read the text: Gooooolf (instead of of course Gooooal).
Clever, original and nice done. But we wonder whether Hyundai (official sponsor of the World Cup) will appreciate this commercial.
Source: The Drum