World Industrial Design Day

June 29, 2001 was World Industrial Design Day. A Day to stop and celebrate the importance of industrial design.

As you may know, the appearance of a product can be protected: via copyright and via a (industrial) design registration, and sometimes even through a trademark registration.

In the European Union you have the possibility of a EU-design registration: with one registration you acquire design protection in 27 countries for a relatively small amount of money. The registration is valid for 5 years, and can be extended for a total of 25 years. Although your design may already be protected by copyright law, a design registration gives you an actual certificate. This will always come in handy when it’s time to furnish proof that your are indeed the designer.

If you designed a product or the packaging of a product, it is worthwhile to have a IP attorney take a look at it and advise you how you can protect your design. After all, you have put in a lot of effort, you wouldn’t want anyone to steal your design, would you?

To celebrate World Industrial Design Day 2011, some great examples of design packaging.

Source and more examples of incredible packaging design here.

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Erwin Hauër

“Hope is not a strategy.”



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