Wrigley’s filed an opposition in the US, because of a trademark application for “WTF”, filed by a gum competitor. This acronym apparently stands for “What the Fresh”.
And “What the Fresh” sounds a bit like “Winterfresh”, at least according to Wrigley’s attorneys. Altough Wrigley admits that “WTF is also a common acronym used generally to express indignation, surprise or disbelief.” they are also of the opinion that it clearly refers to “Winterfresh”.
Well… let’s see if this argument sticks in court.
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