Yellow brick road to victory

lego_trademarkThe world famous Lego® figure remains a protected trademark in the European Union. The European Court of Justice confirmed this, after competitor Best Lock tried to cancel the trademark registration.

Lego has registered the classic as a trademark since 2000 in the European Union.

Best Lock makes similar figures. It was therefore in their best interest that Lego did not have an exclusive right to the appearance of the figure. A logical step for them was to try to cancel the registration. But Best Lock lost its battle all the way up to the highest European court.

In the past Lego failed to register the Lego brick as a three dimensional trademark. This time it is victory for the famous yellow man.

Erwin Hauër

“Hope is not a strategy.”

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