Sander van Doorn

Sander van Doorn is undoubtedly one of the most influential and popular DJ/producers at the moment, active in dance music. He began at 16 years of age when he came into contact with a ‘GROOVEBOX 303’ and now performs all over the world. He has his own record label, Doorn Records, and a weekly radio show.

How important is your name, as DJ?

Very important! Your name is everything and the public are drawn to it. My name is my trademark, it stands for the music I make and the atmosphere I create.

Where is your name regsitered as a trademark?

I came into contact with Knijff when someone in the Benelux had stolen my name. Knijff helped us and without any complicated and expensive legal procedures, this trademark registration is now in my own name. Of course, then I registered my artist name as a trademark in those countries where dance is popular.

Do you think that trademark protection in the music world is underestimated?

Certainly. Especially many DJ’s assume that the registration of their name is not necessary, they just don’t think about it. Until, for example, you find some counterfeit merchandise. If someone uses your name and you want to stop them, then you really do need a trademark registration. My advice is therefore: claim the name!